Inc. 5000's #1 Social Commerce Agency, 2024
We're GO Digital, now part of Market Performance Group. We're the industry-leading retail media, social commerce, digital marketing, performance marketing, and strategy force behind many top products, brands, retailers, and services. Our mission is to help brands scale and drive revenue. Ready, set, GO.
Turn on the power of a Social Commerce enabled digital strategy. Run a 360 degree clicks to bricks strategy to win across omni channel commerce. Utilize highly effective Performance Creative across AppLovin, TikTok, Facebook, Instagram, Google, YouTube, Pinterest, Twitch, and SnapChat To Drive Profitable Growth.
Plug & play marketing strategies don’t cut it anymore. Digital is no longer just digital. Running single or dual platform strategies are not scalable. Grow your business and boost revenue with innovative, and industry-tested strategies tailored to you.
100+ happy clients and success stories!
Arkansas based in-house retail media and marketplace team.
Los Angeles based in-house content creation services.
Content, influencer, retention, paid media, and retail media expertise.
Custom built solutions specific to your business.
200+ team members to support your business.
#1 TikTok Shop Partner (TSP) in the United States.
2x Forbes 30 Under 30 Founder & CEO.
#113 Inc. 5000 Company for 2023.
#43 Inc. 5000 Company for 2024.
Full Social Commerce Capabilities - 18+ Live Shopping Studios Available 24/7, 40+ staff creators, 400+ freelance creators, 4K+ original short form video assets produced by staff creators monthly, 10MM+ affiliate messages sent weekly, 1MM+ affiliate videos executed monthly, 2K+ hours of live shopping videos produced monthly, and 9K+ Active Tier 1 Shop Star relationships managed.
You Know Our Work & Our Clients
At GO Digital, we work with clients big and small, across many industries & service lines.
We're trusted by Fortune 500s, and the fastest growing emerging brands too.
Let’s Grow Together
Our Services
Performance Creative & Social Content
In today's digital world, nailing multi-platform & thumb-stopping creative is key. Whether you are focused on driving conversion, or building your unique brand voice, our Los Angeles based in-house content creation team will deliver.
Short form video content for cross posting on TikTok, Facebook Video, Instagram Reels, YouTube Shorts, Pinterest, Twitch, and SnapChat.
Lifestyle & product photography for cross posting on Facebook, Instagram, and Pinterest.
Conversion focused video & still ads produced in house.
UGC made by high-quality creators, available for whitelisting.
Monthly editorial calendar and weekly trend-based analysis.
Seamless approval and note process powered by Notion.
Media Buying
Scale your revenue with high converting campaigns, and optimized channel specific creative & strategy. We will excel at the basics, and then turn to new channels to drive growth. The stronger the creative, the lower the CPM, the lower the CPC, the lower the CPA, the higher the ROAS, the faster you scale.
Get Facebook ads profitable again.
Scale quickly & efficiently with TikTok or TikTok Shop ads.
Turn on the fire hose of powerful SEM on Google.
Stop the endless scroll on Instagram.
Build your top of the funnel with SnapChat & Pinterest.
Attack low CPMs on Taboola.
Get in front of new audiences with AppLovin.
Search
If you have an intent based product, nailing your search strategy is critical. The key to scaling search effectively starts with analyzing the competitive landscaping and identifying white space keywords to go after that attract customers the right customers that won't just click, but will actually convert.
Turn on the fire hose of powerful SEM on Google.
Play the long game with SEO optimization.
Explore new frontiers and customers with TikTok Search.
Marketplace Partnerships
In today's digital world, nailing multi-platform & thumb-stopping creative is key. Whether you are focused on driving conversion, or building your You need to be wherever your customer is, whether that is DTC on your own Shopify site, on Amazon, Walmart, or TikTok Shop. We're here to help you optimize the right channels to help you reach and acquire your customers effectively.
Optimize and scale your Amazon listings and retail media spend.
Scale quickly & efficiently on TikTok Shop.
Unleash the power of Flip, and run ads via AppLovin.
Get started on Walmart Marketplace, and optimize your retail media spend on Walmart Connect.
Get started on Target Marketplace, and optimize your retail media spend on Target Roundel.
Get started on YouTube Shopping, and optimize your affiliates and ad spend.
Launch your brand on legacy & fast growing marketplaces such as Macy's, Nordstrom, Lowes, Home Depot, Best Buy, Kohls, Shein, QVC, iHerb, Vitacost, Overstock, Wayfair, Google Shop, Kroger, Ebay, Etsy, Urban Outfitters, and more.
Performance Influencer
Our influencer-focused marketing solutions are designed to deliver captivating and impactful content at scale. Utilizing the latest AI tools, we will identify talent, brief, contract, execute, edit, revise, and ensure proper posting + tagging + whitelisting access with influencers at scale. Whether you want to activate and whitelist a subset of 10 Tier 1 influencers, or go wild and activate 500 for a new launch, we can handle any size campaign.
Activate influencers across TikTok, YouTube, or Instagram.
Gain whitelisting access to content and deploy tactical media spend at scale.
Quickly generate sales and product ranking improvement by planning and implementing scalable influencer marketing campaigns.
Seed products to influencers you’d like to promote your brand and generate UGC.
Get top tier Celebrity influencers to talk about your brand, and leave it to us to handle the strategy, negotiation, and execution.
Modern Shopper Marketing With Retail (Velocity) Media
We are big believers in the future of Retail Media via the established networks such as Walmart Connect and Target Roundel, BUT what we like even more is deploying creative & media that drives measurable & incremental lift via the power of TikTok. Your dollars will go further, and the we have found the targeting is most of the time better. With Retail (Velocity) Media, or as we like to call it RVM, we've figured out new and innovative ways to partner with brands to actually move the needle on shelf using TikTok! We create thumb-stopping content, let the algorithm decide the best content to scale, deploy the media in the right markets and against the right audiences, and let the results speak for themself. The best part? We can actually measure the results at any retailer where we have access to the POS data, such as Walmart, Target, Costco, Sam's Club, CVS, Kroger, Ulta and Sephora.
Use TikTok to target specific stores and drive actual incremental lift with your target customer.
Show your retail buyer just how viral your brand and products are going with TikTok videos that have millions of views and thousands of comments.
Measure real time sales lift by measuring the incremental sales in markets with the campaign is running.
See incremental sales and results in as little as 2 weeks from the campaign going live.
Social Led Shopper Marketing
80% of all all product sales still happen in store, so maximizing your brand's productivity is key to staying on shelf, growing assortment, and scaling distribution. The "excitement" / noise of Retail Media, the requirement to be unified and omnichannel wherever the brand shows up, the constant push from your buyers to lean in on owned retail media networks, the constant pressure to grow velocity... you need a partner that understands how the entire flywheel of retail works and all fits together. We're making magic happen to ensure your brand soars!
Deploy Retail (Velocity) Media via TikTok to target specific stores and drive actual incremental lift with your target customer.
Optimize and measure actual efficiency of your retail media spend on Walmart Connect and Target Roundel, and other owned Retail Media Networks.
Present innovative, profitable and seasonally relevant out of packaging, gift sets, and displays for any and all holidays and social events. From back to school, to pride, there is always a reason for your brand to be on display.
Ensure your brand comes to life in a unified way across all retail dot com channels and sites, with effective copy, images, videos, FAQ, reviews and more.
Audit and measure effective store resets to ensure the product you sold is actually on the shelf where it is supposed to be.
Analyze, study and discover insights within your category to win strategically against competition, and make informed decisions about your assortment, overall performance, and innovation pipeline.
Retention Email & SMS
Email and SMS are two of the most critical strategies for effective retention marketing, and scaling your customer's lifetime value. We know how to create the right visual, messaging, and offer that gets opened, results in clicks, and leads to incremental purchases. We focus on delivering high converting copy that is optimized for high open & click rates.
Utilize Email Genius software to identify 98% of your site visitor’s email addresses.
Optimize the right Klaviyo campaign to deliver just the right message across email & SMS.
Deliver messaging that builds valuable customer relationships and scale LTV (lifetime value).
Optimize for high open, click rates, sales and seasonal opportunities via high converting copy and layout design.
Performance Television
According to estimates, there were 125 million TV homes in the United States for the 2023 TV season. Estimates suggest that adults spend an average of nearly three hours watching traditional TV each day. While viewership keeps falling, so do CPM rates for remnant media, which has created an opportunity for performance focused brands to scale this legacy media channel.
Attention-grabbing 30 - 60 second television commercial focused on driving to conversion
Optimize and scale remnant media test & learn budget for as little as $10K per week.
Modern Alcohol Advertising
Alcohol has notoriously been challenging for advertisers to well, advertise... now for the first time in a long two leading platforms are now open for business to the alcohol industry - TikTok and AppLovin. Both the Beer Institute and DISCUS require their members (and the rest of the industry) to advertise where at least 73.8% of audiences are over the age of 21. TikTok says it’ll only target alcohol ads to people 25-years-old or above, but it doesn’t have the same capabilities for organic content. Until then, DISCUS is advising alcohol brands to turn off the comments on their posts.
As of August 2024, TikTok has finally passed this key milestone, with a reported 78% of its users over the age of 25. With 170 million Americans spending 54 minutes per day on TikTok, this new advertising tool will surely move the needle and help brands reach the coveted 25 - 35 year old demo.
Want to reach an older audience? AppLovin has 140 million daily active users in the US playing AppLovin games. The demographics playing are games are 65% female with an average age 35+. There is also a large contingent of older players who are interested in keeping sharp with daily games such as Sudoku, crosswords, Solitaire, Mah Jong, etc.
On both platforms we recommend paid ads only in the form of thumb stopping short form video content. You want to focus on video content that is run at a high frequency, and calls out the key value propositions, brand aspects, and retail partners
Speak to existing customers differently than new customers, and reward brand loyalty.
Supercharge boring & irrelevant copy, fix slow page load times, optimize broken forms, and think outside of the box to drive conversion.
Conversion Rate Optimization (CRO)
What is your conversion rate? This is the single most critical metric that can drive 100% incremental profit to your bottom line. You have already spent marketing dollars getting the traffic to your site, now you have to convert to purchase. The average conversion rate for websites across all industries is between 2–5%, but conversion rates can vary significantly depending on the industry. The average for Ecommerce is between 1.84% – 3.71%, and B2B is between 2.23% – 4.31%. Our mission, get your page to the top 5% of converting websites in your industry.
Run dozens of monthly experiments to increase conversion rates.
Test and learn with new landing pages, custom to a specific ad and audience.
Make the user's journey easier to understand, navigate and complete checkout.
Speak to existing customers differently than new customers, and reward brand loyalty.
Supercharge boring & irrelevant copy, fix slow page load times, optimize broken forms, and think outside of the box to drive conversion.
Performance Creative
When it comes to creative, you need it to achieve one thing for your business - performance. It's why we're focused on just that, "performance creative". Whether you're selling a product on retail shelves, launching a new website, scaling a brand direct to consumer, dreaming up a brand world, determining brand positioning and strategy, launching in store displays, building a trade show booth, and more, our team can help you get your brand's mission, vision, voice, and unique selling propositions across the finish line. Any medium, any size brand, any creative challenge, we can help you deliver creative that will perform.
Brand positioning and strategy, inclusive of brand world, brand voice, brand copy, brand story, full funnel communications execution, as well as audience personas, journeys, and customer segmentation.
Website architecture, development, and design, inclusive of content, copy, visuals, customer journeys, landing pages, conversion rate optimization, upsells, cross-sells and more.
Campaign ideation, strategy, copy, and execution, inclusive of still and video content creation, full funnel content, mixed medium and cross channel content.
Omni channel and unified design for packaging, retail displays, retail marketing, in store activations, coupons, offers, landing pages, retailer dot com assets, trade shows and more.
Experiential creative taking the brand into the real world in new, viral and unique ways through pop ups, guerrilla stunts, event based activations, trade shows and more.
Re-platforming Onto Shopify
For businesses big or small, the last 10 years you have spend time, money and resources putting your enterprise onto platforms such as Magento / Adobe Commerce, WooCommerce, Big Commerce, Sales Force Commerce Cloud, and even Custom Tech Stacks - the winner of the battle is Shopify. It's why as a Trusted Shopify Agency Partner, we have an entire service line focused on Re-platforming Onto Shopify.
Why move onto Shopify? Seamless integrations with all of the platforms that matter for modern brands - Meta, Google, Amazon, TikTok Shop, AppLovin, Klaviyo. Beyond the key platforms, you also have access to over 8,000 applications and next generation DTC technology that is powering the future of overall commerce.
As part of a re-platform project, we power modern website architecture, development, and design, inclusive of content, copy, visuals, customer journeys, landing pages, conversion rate optimization, upsells, cross-sells and more.
Backend connectivity and functionally is equally important as the overall look and feel of the website, which is why our team will ensure Shopify integrates seamlessly with whatever existing tools you use to manage your business, include NetSuite, and more.
Ongoing support and optimization across your Shopify store and overall DTC architecture and strategy is a key part of what we do, including work across Conversation Rate Optimization, Landing Pages, New Project Pages, Enhanced Checkout, New App Integrations and more.
Social Commerce With YouTube Shopping
YouTube Shopping is one of fastest growing social selling platforms in the world, and it's time you take it as seriously as Amazon, TikTok Shop and Meta. What we've built as the #1 TikTok Shop Agency, led us to expanding our Social Commerce expertise across all things YouTube Shopping. The main different between YouTube Shopping vs. TikTok Shop vs. Amazon, is that YouTube Shopping is not it's own black box platform. YouTube Shopping is fully built around partnering with Shopify brands and YouTube Creators / Affiliates. Whether you're considering starting a YouTube Shopping strategy or looking to optimize, we drive revenue without compromising your brand.
Instagram has 138.5 million Americans spending 33 minutes per day. TikTok is #1 and has 170 million Americans spending 54 minutes per day. YouTube is #2 to TikTok, and has 122 million Americans spending 49 minutes per day.
There are 114 million channels on YouTube. There are 61.8 million YouTube creators worldwide. YouTubers are looking for new and exciting ways to monetize their following, and YouTube Shopping is a key way.
The key way to grow your YouTube Shopping strategy is by partnering with YouTube Creators / Affiliates on a commission based relationship.
Social Commerce With AppLovin
Performance marketing driving to brand dot com hasn't seen new platforms make an impact since TikTok, now we're proud to be the very first agency partner of AppLovin. AppLovin is the leader in mobile game advertising, they are a public company with ~$30Bn market cap, $4Bn in revenue growing 75% YOY. In Q3 2024, AppLovin launched a beta product for ecommerce web conversion ads for the first time - opening up social games as a new performance channel for brands.
AppLovin has 140 million daily active users in the US playing AppLovin games. Many games are owned by AppLovin others are partner studios.
The demographics playing are games are 65% female with an average age 35+. There is also a large contingent of older players who are interested in keeping sharp with daily games such as Sudoku, crosswords, Solitaire, Mah Jong, etc.
Beta testers have reported 80-97% of purchasers are new to the brand, so creatives should be highly upper funnel aimed at brand new consumers in most cases.
Platform dashboard available to track CTRs, ROAS, etc on a campaign and creative level. No manual audience targeting - simply upload creatives and models will bid dynamically based on set ROAS or CPA goals; creative optimizer and pacing are also automated.
Required installation of pixel - Shopify native version as well as a Google Tag Manager version with an option to achieve additional fidelity through first party cookies. Use UTM links to track in Northbeam, Google Analytics, Triplewhale, etc.
Social Commerce With TikTok Shop
TikTok Shop is the fastest growing e-commerce platform in the world, and it's time you take it as seriously as Amazon. TikTok has 180 Million Daily Active Users in the US, and 70 Million have purchased something on TikTok Shop, as June 2024. TikTok Shop is on track to drive $20 Billion GMV in the US for 2024, making it the #4 ecom platform, now ahead of Walmart Marketplace and Target dot com. This is Amazon 25 years ago, and as effective as Facebook ads 10 years ago. We're the #1 Social Commerce Agency, and a team of TikTok Shop experts, creators, media buyers, copywriters, and strategists specifically for brands that want to scale TikTok Shop. Whether you're considering starting a TikTok Shop page or looking to optimize Shop with your current TikTok page, we drive revenue without compromising your brand.
Whether you need help scaling, or are just getting started, our team was the very first certified TikTok Shop Partner Agency (TSP) awarded in January 2023. We know the ins and outs of the platform, and exactly how to scale your brand.
Affiliates are a critical way to drive growth on TikTok Shop, our team will pick the right item, write the perfect copy, and reach out to 10,000 - 20,000+ affiliates per month to get them to opt in and join our affiliate program on TikTok Shop. The key metric to focus on is sample to sale ratio.
Content is king, and our content team will produce best in class shoppable content that drives sales for your TikTok Shop, and the best part is that there is no commission paid for internally generated content.
30%+ of revenue now comes from Live Shopping, and with our 14+ live studios in Downtown Los Angeles, a team of high energy hosts, and studios that can run 24/7, our team will make live selling your new favorite way to sell products.
Dollar for dollar, TikTok Shop ads deliver a very compelling ROAS. Our expert team of media buyers will scale quickly & efficiently with TikTok Shop ads that convert.
Are You Ready To GO?
Our Awards, Accolades, & Agency Platform Partners
Industries
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Consumer Products
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Healthcare
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Fashion
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Higher Education
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Entertainment
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Alcohol & Spirits
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Retail, Restaurants & Services
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Professional Services & Software
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Beauty & Personal
Why Us?
Lots of marketing agencies make all kinds of promises.
At GO Digital, we produce results, and have the track record to prove it.
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Other Agencies
X Inexperienced Marketers.
X Copy & pasted growth strategies.
X Ignore changing market trends.
X Inadequate Communication.
X Endless trial & error.
X Lack of research on your industry.
X Generic executions.
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GO Digital
✓ 100+ happy clients and success stories!
✓ Customized best-fit solutions.
✓ Regularly reviewing and adapting.
✓ Frequent check-ins & progress updates.
✓ Data backed strategies only.
✓ Provides industry specific expertise.
✓ Unique & original creative.
How to win on TikTok Shop?
As #1 TikTok Shop Partner (TSP) in the United States, we know what it takes to become a seven and eight figure monthly seller on the platform.
We deploy 5 key levers to drive growth & revenue on the TikTok Shop platform -
Effective Paid Media Spend. 3X ROAS and beyond can be achieved via boosting affiliate videos, and running conversion campaigns around shoppable (commission free) videos with strong hooks and a compelling CTA. When you boost affiliate videos, you still have to pay our commissions on those videos, so creating your own "affiliate-type" ads is more cost effective, at scale.
Affiliate Partnerships. All seven figure shops have at least 1,000 new affiliate partners per month. That is the north star, and the minimum in order to become a true top shop. Starting at 250 - 500 affiliate partners per month is fine, but at scale you need to cross 1,000+. In May 2024, there were 9,000 individual creators that sold at least $5,000 worth of product.
Daily Shoppable (Commission Free) Content. This will be created by our in house creators, live on your page, and will also be turned into conversion ads. It's important to be posting shoppable and properly tagged content that feels native to the platform at least 1-2 times per day.
In-Studio Live Shopping. This will feature our professional creator hosts, be shot out of our live shopping studios in Downtown Los Angeles, and will also live on your page. We recommend going live at least 120 hours per month / 5 days a week of live content
Shop Stars. Superstar affiliates are the new key drivers of GMV on the TikTok Shop platform! We call the best performing affiliates "Shop Stars," and this is what is driving 25%+ of platform sales. This involves two of our key service lines - Multi Shop Shop Stars Going Live and Monthly Contests. This is activated via live shopping from shop stars going live on their own pages, enhanced commission rates, monthly contests, managing and curating Shop Stars in individual WhatsApp Groups, and also involves us training top affiliates, teaching best practices and more ways to scale.